Iothic Security Case Study


A formula waiting to be monetized 

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Iothic Security Case Study


A formula waiting to be monetized 


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Securing the edge of IoT


Oxford University is a leading authority in the research and development in the subjects of Cryptography, Cybersecurity, Blockchain, Artificial Intelligence, and Quantum Computing.

Oxford's Professor of Computing Science, Dr. Bill Roscoe, conducted research on decentralized authentication, resulting in a series of theoretical formulas that could solve the emerging issue of securing the edge of the Internet of Things (IoT). 

An investment firm in UK approached renderbloom leadership, seeking help in determining the best course of action to monetize this revolutionary formula.

Securing the edge of IoT


Oxford University is a leading authority in the research and development in the subjects of Cryptography, Cybersecurity, Blockchain, Artificial Intelligence, and Quantum Computing.

Oxford's Professor of Computing Science, Dr. Bill Roscoe, conducted research on decentralized authentication, resulting in a series of theoretical formulas that could solve the emerging issue of securing the edge of the Internet of Things (IoT). 

An investment firm in UK approached renderbloom leadership, seeking help in determining the best course of action to monetize this revolutionary formula.


Establish Global Presence 


What would you do if you had the secret sauce that could change the entire fabric of internet security? In particular, securing 500+ billion Internet of Things interconnections? That was the opportunity for Iothic's Founder and CEO, Chris Autry out of Oxford, UK. 

From business model concept to development of an actual product, the leadership of renderbloom was engaged to help turn an academic formula into a reality. As part of our engagement with Iothic, we had to quickly understand a sophisticated, highly complex concept that would require PhD-class software engineering skills to quickly bring to market a minimum viable product that could scale, be robust, and sustain intense market scrutiny. 


The formula 


Initially, the formula was a whitepaper and not an actual product. It was developed at Oxford University by Professor Roscoe (Computing Science Department), an expert in Cryptography, Cybersecurity, and Post-Quantum computing concepts. Successful execution would require an equally qualified technology team of experts, capable of operating in multiple secure coding locations on a global scale. 

A collaboration of ideas, contacts, and innovative thinking helped us to assemble a global team of software engineers, establishing technical footprints in Eastern Europe, United Kingdom, USA, and Canada.

Juggling a continuously evolving product feature set, our responsibilities for global engagement required us to focus on generating marketing awareness, thought leadership positioning, and product demand.  


We implemented a series of tactical efforts


These efforts were designed to quickly gain access to the CIOs and CISOs of major governments, global commercial brands, and industry incumbents. The singular quest? Establish a global presence to be a first mover and find early adoption.  

This engagement spanned 18 months, and included public relations and strategic market awareness via PR and securing keynote speaking engagements at high profile events in Europe and North America.

Our social media campaign ignited 6,000+ buyer relevant LinkedIn contacts, achieving over 500 direct conversations with high-profile executives with sought after brands, industry leaders, and market analysts.  

To support brand positioning and business development efforts, our content and creative team developed a new website, supported by content comprised of whitepapers, technical papers, and customer engagement materials that included custom illustrations. This digital-first initiative was integrated in a new digital website, CRM, marketing, and sales hub.


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Establish Global Presence 


What would you do if you had the secret sauce that could change the entire fabric of internet security? In particular, securing 500+ billion Internet of Things interconnections? That was the opportunity for Iothic's Founder and CEO, Chris Autry out of Oxford, UK. 

From business model concept to development of an actual product, the leadership of renderbloom was engaged to help turn an academic formula into a reality. As part of our engagement with Iothic, we had to quickly understand a sophisticated, highly complex concept that would require PhD-class software engineering skills to quickly bring to market a minimum viable product that could scale, be robust, and sustain intense market scrutiny. 


The formula 


Initially, the formula was a whitepaper and not an actual product. It was developed at Oxford University by Professor Roscoe (Computing Science Department), an expert in Cryptography, Cybersecurity, and Post-Quantum computing concepts. Successful execution would require an equally qualified technology team of experts, capable of operating in multiple secure coding locations on a global scale. 

A collaboration of ideas, contacts, and innovative thinking helped us to assemble a global team of software engineers, establishing technical footprints in Eastern Europe, United Kingdom, USA, and Canada.

Juggling a continuously evolving product feature set, our responsibilities for global engagement required us to focus on generating marketing awareness, thought leadership positioning, and product demand.  


We implemented a series of tactical efforts


These efforts were designed to quickly gain access to the CIOs and CISOs of major governments, global commercial brands, and industry incumbents. The singular quest? Establish a global presence to be a first mover and find early adoption.  

This engagement spanned 18 months, and included public relations and strategic market awareness via PR and securing keynote speaking engagements at high profile events in Europe and North America.

Our social media campaign ignited 6,000+ buyer relevant LinkedIn contacts, achieving over 500 direct conversations with high-profile executives with sought after brands, industry leaders, and market analysts.  

To support brand positioning and business development efforts, our content and creative team developed a new website, supported by content comprised of whitepapers, technical papers, and customer engagement materials that included custom illustrations. This digital-first initiative was integrated in a new digital website, CRM, marketing, and sales hub.

Engage


As part of our engagement, we provided guidance to Iothic leadership and investors.

We secured PhD-grade engineers for the required software engineering and the build-out of a global engagement strategy targeting key verticals.

Enable


With software product development in full swing, renderbloom focused on branding the story, PR and media execution, and keynote speaking at highly sought after industry events.

A programmatic effort ignited 6,000+ new followers.  

Empower


These aggressive strategies resulted in new business opportunities with high profile brands and countries including government, IoT platform leaders, critical infrastructure, and utilities Fortune 100 ICT leaders.

Engage


As part of our engagement, we provided guidance to Iothic leadership and investors. We secured PhD grade engineers for the required software coding and the build-out of a global engagement strategy targeting key verticals.

Enable


With software product development in full swing, renderbloom focused on branding the story, PR and media execution, and keynote speaking at highly sought after industry events.

A programmatic effort ignited 6,000+ new followers. 

Empower


These aggressive strategies resulted in new business opportunities with high profile brands and countries including government, IoT platform leaders, critical infrastructure, and utilities Fortune 100 ICT leaders.
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