Afflo Case Study


Afflo Organ Transplant Management

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Afflo Case Study


A Market in Need of Education 


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When seconds make the difference between life and death.


The healthcare system continues to face the challenge of needing to accelerate the use of technologies to better modernize services.

This is especially true in human organ donor and transplant services. That is the challenge that Afflo was developed to solve: to integrate an innovative software solution into a highly complex, fragmented system where incumbents dominate the decision making and new entrants often lack the resources essential to secure new clients.

To take on this challenge, Afflo engaged renderbloom; our goal was to help Afflo gain market share and to achieve rapid growth. 

Renderbloom’ initial efforts were to shape the Afflo story with a focus on new customer acquisition and expansion into global markets.

We introduced the internationally recognized Trillium Gift of Life Network as a new prospect to Afflo, and following a series of presentations, business pitches, and a competitive bid process, a multi-year contract was awarded to Afflo.

This contract quickly accelerated Afflo’s market penetration and fueled the global expansion of its cloud-based, end-to-end solution to improve donor management, matching, organ transplant, data repositories, and performance analytics.

Educating the Educators 


The K-12 education system has historically relied on tried and true practices of delivering school curricula based on proven models that have evolved organically. New technologies that incorporate Artificial Intelligence (AI) and machine learning are emerging with cognitive approaches that harness data.

The Peeristics team had developed a proprietary software application capable of augmenting curriculum development with data that could trace the outcomes and skills improvement of student scores.

Renderbloom’s leadership was engaged to craft the market message, build a new website, and to author a technical point of view whitepaper as quality content to educate school administrators, government leaders, and curriculum directors.


When IT leadership Needs a Partner They Can Trust.


Trust.

Trust can be defined as firm reliance on the integrity, ability, or character of a person or thing.

In a world characterized by information choice, it has become much harder to gain buyers’ trust, especially when dealing with very sophisticated requirements. Nonetheless, and especially when it involves human beings, the element of trust is paramount and must be continuously proven.

Like every client we are fortunate to serve, we are not a B2B firm as our philosophy is to work with B4B (Business for Business) companies that have established their value proposition and brand equity on purpose. Purpose that enables the trust conversation to mature and grow quickly.

This can only be accomplished when the leadership is dedicated to customer success before, during and after the transaction. People that are entrusted with the responsibility of architecting transformational changes that can be easily embraced and lastly, the smarts to use high impact technologies that achieves the desired outcome, on time, on budget and on point.


Education is all About the People


in particular, the teachers, who are committed to providing the highest quality educational experience for their students.

Have they achieved that mission? Where is the data that confirms what curriculum best services the needs of the student? What methods of material/course delivery can be accurately tracked in such a manner that the potential for improvements could be predicted?

Ask an education administrator or curriculum leader what are the most significant attributes that contribute to student grade improvement and chances are they will point to manual records that cross-reference data in a manner that often misses many other contributing factors.

For instance, education assets that exist in the file folders of the teachers' own laptop or sourced from a public Internet search.


Education leaders are being bombarded...


...with the latest LMS (Learning Management Systems), all of which promise to deliver digital-content that is personalized to the student. Curriculum administrators curate content that has been deemed to be ideal for the subject matter.

Experienced teachers' personal nuance, and use of their own curated content, is sometimes not recognized, nor is their hands-on effort to assist a particular student’s difficulty in learning. The problem remains, there are too many variables and inter-dependencies that contribute to the collective outcome of student scoring.  



The notion of digital learning has now come to the forefront


Education is now supported by artificial intelligence, cognitive data insight, and virtual online delivery systems. This is what Peeristics offers: exclusive capabilities, functionality, and value to tomorrow's curriculum leaders.

But, Peeristics was missing one critical component. Its audience needed to be educated on why the Peeristics Attribution Engine was compelling and needed to be considered. Peeristics required content that could educate educators on the merits of the Peeristics Attribution-based education platform.  

The renderbloom team identified that a new product like the Peeristics platform would require a high-quality document that would provide insight to educators on how the Peeristics solution could benefit their organization. Used as the catalyst to frame the entire story of Peeristics, the renderbloom team devised a document that could serve as a product introduction and overview of what makes Peeristics different from other LMS approaches and how successful it has been for their peers.  

The resulting document laid the foundation for the entire business strategy for the Peeristics brand.

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Embracing Digital Education Technology


For generations, the approach to educating students had been a series of rinse and repeat, somewhat "textbook" based curriculum development. Major suppliers of content, like London-based Pearson and New York-based McGraw-Hill, have to this day dominated the landscape of textbook education products. The general thinking is, this approach to curriculum delivery has worked. However, in reality, successful student grade outcomes and performance is not textbook.  

Education is all About the People


in particular, the teachers, who are committed to providing the highest quality educational experience for their students.

Have they achieved that mission? Where is the data that confirms what curriculum best services the needs of the student? What methods of material/course delivery can be accurately tracked in such a manner that the potential for improvements could be predicted?

Ask an education administrator or curriculum leader what are the most significant attributes that contribute to student grade improvement and chances are they will point to manual records that cross-reference data in a manner that often misses many other contributing factors.

For instance, education assets that exist in the file folders of the teachers' own laptop or sourced from a public Internet search.


Education leaders are being bombarded...


...with the latest LMS (Learning Management Systems), all of which promise to deliver digital-content that is personalized to the student. Curriculum administrators curate content that has been deemed to be ideal for the subject matter.

Experienced teachers' personal nuance, and use of their own curated content, is sometimes not recognized, nor is their hands-on effort to assist a particular student’s difficulty in learning. The problem remains, there are too many variables and inter-dependencies that contribute to the collective outcome of student scoring.  


The notion of digital learning has now come to the forefront


Education is now supported by artificial intelligence, cognitive data insight, and virtual online delivery systems. This is what Peeristics offers: exclusive capabilities, functionality, and value to tomorrow's curriculum leaders.

But, Peeristics was missing one critical component. Its audience needed to be educated on why the Peeristics Attribution Engine was compelling and needed to be considered. Peeristics required content that could educate educators on the merits of the Peeristics Attribution-based education platform.  

The renderbloom team identified that a new product like the Peeristics platform would require a high-quality document that would provide insight to educators on how the Peeristics solution could benefit their organization. Used as the catalyst to frame the entire story of Peeristics, the renderbloom team devised a document that could serve as a product introduction and overview of what makes Peeristics different from other LMS approaches and how successful it has been for their peers.  

The resulting document laid the foundation for the entire business strategy for the Peeristics brand.

Engage


As part of the renderbloom engagement, we conducted research on who is the ideal customer for Peeristics, and what would motivate the buyer to engage.  

Our digest determined that a premium quality content asset could increase the trust of Peeristics value proposition.

Enable


As part of the renderbloom engagement, we conducted research on who is the ideal customer for Peeristics, and what would motivate the buyer to engage.  

Our digest determined that a premium quality content asset could increase the trust of Peeristics value proposition.

Empower


Curation of high impact information is essential for an audience of buyers who look for relevant content on subjects that cannot be answered by a generic Google search.

renderbloom created a "Public Sector Insight" report as a third party to empower buyers.

Engage


As part of the renderbloom engagement, we conducted research on who is the ideal customer for Peeristics, and what would motivate the buyer to engage.  

Our digest determined that a premium quality content asset could increase the trust of Peeristics value proposition.

Enable


As part of the renderbloom engagement, we conducted research on who is the ideal customer for Peeristics, and what would motivate the buyer to engage.  

Our digest determined that a premium quality content asset could increase the trust of Peeristics value proposition.

Empower


Curation of high impact information is essential for an audience of buyers who look for relevant content on subjects that cannot be answered by a generic Google search.

renderbloom created a "Public Sector Insight" report as a third party to empower buyers.

Global Blocks can not reference themselves